The design team worked with Boston lighting designer DCL and Montreal digital agency Float4 to integrate 16,800 V-sticks (strips of LED video fixtures) on the rim of the guitar and the six vertical strings that run down its middle. (Courtesy DCL)Ĭreated in conjunction with DeSimone Consulting Engineers, who led the engineering on the project, the tower blends into the dark sky at night. Shaped like an electric guitar, the building features a light show spectacular at night.
The 36-story hotel is the type of architectural landmark fit for the Hard Rock brand it even features a rockin’ light show across its reflective glass facade. Designed by Hard Rock International’s go-to architect, Steve Peck of the Las Vegas-based firm Klai Juba Wald Architecture, the unprecedented structure took nearly 10 years to design and build. The curvaceous building is part of a $1.5 billion expansion on the existing entertainment complex that wrapped up construction this summer. Standing 450 feet tall is the new face of the Seminole Hard Rock Hotel & Casino in Hollywood, Florida -a surprisingly striking piece of architecture considering (or because?) it resembles a giant instrument. The world’s first guitar-shaped hotel has officially opened for business.
